Quality, taste and innovation across retail and catering sectors were rewarded today as winners of the third annual British Turkey Product of the Year Awards were announced by celebrity chef, Patrick Anthony, at The Lanesborough Hotel, London.

In a category which has become very hotly contested, Sainsbury's picked up the prestigious award for Best Retail Range for its Fresh Seasonal Range. The judges particularly liked Sainsbury's clear packaging and the range's variety. Eye-catching packaging and recipe suggestions ensured Tesco's Ingredients and Portions Range achieved a Highly Commended Award. The quality and variety of entry submissions and supporting material in this category impressed the panel, with videos, photography and bound display folders vying for attention.

Asda's Turkey Sausages took top honours for the Best Own Label Product, with the judges praising both the taste and texture as perfect for the whole family. The Speciality Selection Fresh Turkey Saddle with Leek and Bacon Stuffing from Somerfield was highly commended. The judges praised the combination of smoky bacon and the fresh taste of leeks, with the convenience of the saddle joint.

Buxted Fresh Turkey Barbecue Steaks, emerged as the Best Branded Product. The panel was impressed with their succulence and balance of flavour, and the convenience of this marinated cut.

Best Accompaniment was scooped up Ocean Spray for its Extra Fruit Cranberry Sauce, which impressed the judges with its homemade style, slightly tart taste and whole-berry texture. Kikkoman received a Highly Commended Award for the light, delicate taste of its Teriyaki Marinade.

Bernard Matthews' Hot and Spicy Split Turkey Fillets took the Best Catering Product Award for offering caterers and their customers a generous portion size and popular flavour combination.

The Best Speciality Product Award made a welcome return after its inauguration last year. Top marks went to H. Clewlow Butchers of Nantwich, Cheshire, who walked away with two awards. Judges praised the winning product, Turkey and Cranberry Burger, for its excellent 'homemade' taste and succulent chunky texture. High commendation was awarded to the Hot Turkey and Ham Pie which won approval for its handy serving size, high quality pastry, and delicate flavours.

Nancy McDougall of Bella magazine walked away with Recipe Writer of the Year. She was awarded for her inspirational Turkey Steaks with Stilton, Mushroom and Chestnut Stuffing, which was an innovative alternative to the traditional Christmas roast with its mouth-watering combination of flavours. Tamsin Burnett Hall was highly commended for her recipe, Turkey and Apple Patties with Chilli Apple Sauce, which appeared in Sainsbury's The Magazine. The judges were impressed with the versatile use of turkey to take on different ethnic flavours in this dish.

Ron Wales, chairman of the British Turkey Federation's Publicity and Marketing Committee, said, "These winning Awards reflect the variety and quality of turkey meat and products available in multiples, butchers and catering establishments. The Awards also mirror the shift in consumer buying habits towards more convenient cuts, with non-primary products faring very well. These are all good signs for future innovation in our industry and we are delighted with the continued support from our trade customers."

Note to editors:
The panel of judges for this year's event included Orlando Murrin of BBC Good Food, Peter Crosskey of The Grocer, Amanda Afiya of Caterer and Hotelkeeper and John Farrant of Poultry World.

For further information, please contact:
Cath McFadden/Joanne Sheperd, British Turkey Information Service, Tel: 020 7244 7701, Fax: 020 7373 3926