The latest major food product promotion programme financed by the EU is focusing heavily on healthy foodstuffs – with organic, fruit and vegetable products getting the lion's share.

The European Commission has approved 19 one-to-three year publicity programmes in 14 member states that will promote sales in the EU.

The total budget of the programmes is EUR60.6m, with the EU funding 50% and the rest of the costs being met by national governments and participating food industry associations.

Notable examples are two organic product programmes: in Austria with AMA-Marketing, worth EUR1.3m; and in the UK with organic advocacy group Sustain, worth EUR1m).

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