Industry watchers see retention of Cadbury executives key to successful transition

Industry watchers see retention of Cadbury executives key to successful transition

Kraft Foods has promoted Trevor Bond, head of Cadbury's operations in the UK and Ireland, to lead the combined group's country operations in Europe.

Bond, who has held various positions at Cadbury during his 23 year career with the company, has been named president markets, Kraft Foods Europe.

Bond will assume responsibility for leading all of the country commercial units within Kraft Foods Europe, reporting to Mike Clarke, Kraft Foods' Europe boss.

Commenting on the news, Clarke said that Bond had done a “terrific” job building Cadbury in the UK and Ireland.

“We are fortunate to be able to take advantage of his experience to help accelerate growth across all of our European markets,” Clarke said.

The US group also named Nick Bunker, currently MD of Kraft Foods UK and Ireland, to lead the merged UK and Irish businesses, reporting to Bond.