A poster adverting Cadbury's new white chocolate bar Snowflake may be banned, if the Advertising Standards Agency (ASA) upholds complaints that the campaign's sexual innuendo is too strong.

The British confectionery giant claims that its Flake chocolate bar has a history of "sensual advertising", but the advertising watchdog has received 29 complaints to date.

In the advert, a naked woman is shown sucking on the chocolate while the poster asks: "How much would you like this girl's job?"


To view related research reports, please follow the links below:-

Company Profile: Cadbury Schweppes plc

Cadbury Ltd Snapshot Report

The World Market for Confectionery Products

Confectionery Plus