The Camden, NJ-based global food manufacturer and marketer Campbell Soup Co yesterday [Wednesday] announced the formation of a new division to align and grow its expanded international businesses.

The new division represents about US$1.3bn of Campbell's US$6.7bn annual sales, making it the company's second-largest operating unit. Recent acquisitions in Europe and Australia have nearly doubled Campbell's sales outside of the US.

John Doumani, currently president of Campbell Asia/Pacific, will lead the new division. As president of Campbell International, he will oversee all Campbell operations in Asia/Pacific and Europe, and report to president and CEO Douglas R. Conant. 

Conant said: "Doumani is one of Campbell's most talented executives and is the ideal leader for this new organisation. I am confident that he will bring the executive focus and commitment to innovation that is required for Campbell to win with consumers in these competitive geographies."

The new division was formed as part of Conant's realignment of Campbell's operating structure since he became CEO in January 2001. Conant has created four new global functions, each led by a senior executive, to leverage Campbell's scale in its supply chain, customer relations, strategic planning and information technology.

Commenting on this new division, Conant explained: "We have made strategic acquisitions which significantly enhance our international growth opportunities. The new scale of our operation demands a higher level of attention so that we can realise the full potential of our larger portfolio. By combining these valuable brands and businesses, we will enhance our ability to create integrated growth platforms, assess and execute additional acquisitions and alliances, and leverage our increased scale."

Campbell also named Anthony DiSilvestro as VP and MD of Campbell International and Brian Mirsky as president of Campbell Europe.

In related news, Campbell has announced that Andrew K. Hughson, president of North American Soup, is leaving the company. Larry McWilliams, senior VP and chief customer oOfficer, will lead the division on an interim basis until a permanent successor is named.

Conant said: "Hughson has provided strong leadership for Campbell in three important assignments. He has earned the respect of his colleagues for his dedication to Campbell, our brands, and our people. We appreciate Andrew's contributions and wish him the very best in the future."