Campbell appointment speaks of need to grow overseas

Campbell appointment speaks of need to grow overseas

Campbell Soup Company has appointed Iglo Group's Luca Mignini to the post of SVP and president of Campbell International.

Mignini will oversee Campbell's business in Europe, Asia Pacific and Latin America. He will also be tasked with "identifying opportunities" in new markets.

Mignini will report directly to Campbell CEO Denise Morrison. He will joint the company on 21 January.

Mignini has a strong track record in European markets and he has overseen Iglo's business in Italy - as well as serving on the company's board - since 2010. Previously, he worked at SC Johnson in international roles in Europe, Greater China, South East Asia and Latin America.

The appointment speaks of Campbell's need to revitalise its overseas business and the company will undoubtedly hope to lean on Mignini's experience to generate international growth as it looks to offset softness in the US.

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Campbell Names Luca Mignini President-Campbell International
CAMDEN, N.J.--(BUSINESS WIRE)--Campbell Soup Company (NYSE:CPB) named Luca Mignini Senior Vice President and President-Campbell International, reporting to Campbell's President and Chief Executive Officer Denise Morrison. Mignini, 50, will oversee Campbell's existing businesses in Europe, Asia Pacific and Latin America, and will work to identify opportunities in new markets around the world, including emerging markets. Mignini's appointment is effective January 21, 2013.
"I'm excited to join Campbell and its portfolio of global iconic brands, particularly as the company brings innovative products to consumers around the world" "Expanding Campbell's international presence remains one of our top growth strategies, and Luca's proven track record in leading change and business performance makes him the right leader for our talented international team," said Morrison. "Luca has led consumer packaged goods businesses around the world for 25 years. He has successfully driven growth in Latin and South America, Greater China, Europe, Asia Pacific and Eastern Europe-areas where we currently operate as well as markets where we believe there is growth potential for our company."
Mignini joins Campbell from IGLO Group, Europe's leading frozen food business. He has been CEO of the company's Findus Italy division since October 2010, and serves on IGLO's board of directors. The Findus brand of family-oriented frozen foods includes vegetables, chicken and fish, and accounts for approximately 40 percent of IGLO's annual sales.
Mignini previously spent more than 20 years with SC Johnson working in international and regional roles in Europe, Greater China and South East Asia and Latin America. His last role was Senior Vice-President, Europe, Japan and Australia and New Zealand. Prior to this, he served as Vice President, Central and South East Europe; Vice President, Greater China/ASEAN, developing new routes to market in Korea, Vietnam, Pakistan and other emerging markets; and Managing Director, Andean region where he restructured both product portfolios and production sites. Early in his career, Mignini held positions at Johnson & Johnson and Perugina Buitoni.
"I'm excited to join Campbell and its portfolio of global iconic brands, particularly as the company brings innovative products to consumers around the world," said Mignini. "I look forward to accelerating growth in Campbell's businesses in Asia-Pacific, Europe and Latin America, through both organic expansion and external development."
Mignini will be a member of Campbell's corporate leadership team and operating committee. He holds a bachelor of economics and business administration from Bocconi University, Milan, Italy and an MBA from the Kellogg School of Management at Northwestern University in Chicago, Illinois, United States. He serves as incoming Chapter Chair for the Young Presidents Organization in Italy.

Original source: Campbell Soup Co