Camden, NJ-based food giant Campbell Soup Co has announced that Mark A. Sarvary has been named president of Pepperidge Farm, a leading premium baked goods company in the US and the fastest growing major brand in the cookie and cracker categories. Sarvary will report to Campbell's president and CEO Douglas R. Conant. Most recently CEO of J. Crew Group, Sarvary brings diverse management and marketing experience, including six years in several senior management positions at Nestlé USA.