Lollipops, essentially sugar confectionery on sticks, have traditionally been aimed at the children's market. But this is changing - adults are increasingly taking to sucking lollipops, and manufacturers and distributors are keen to encourage them. Confectionery as a whole remains a dynamic growth market, and lollipops constitute a particularly bright segment. Annual US lollipop sales have soared in recent years to represent a market worth US$198.5m last year, up from US$137.9m in 1997 (Source: