Two breakfast cereal makers are launching new varieties in the wake of newfound interest in the positive health benefits of chocolate. Life and Special K cereals by Quaker Oats and Kellogg respectively are promising indulgent yet nutritional breakfast fare in their new launches early next year.

A large media push will introduce Quaker's Life Chocolate Oat Crunch, which will still be low in fat, high in fibre and made from whole grain.

Kellogg's Special K has long captured consumers' attention as a healthy choice with several varieties, and will soon unveil Special K Chocolatey Delight, which will be positioned to fit in with the brand's popular short-term weight-loss challenge.

The push on anything with chocolate as healthy-for-you follows a much hyped and popularly received report last year by the American Heart Association that suggested daily servings of dark chocolate could help combat hypertension as well as improve insulin resistance.