The Thai Chamber of Commerce is in talks with China's Customs Department in a bid to ensure that the import tax imposed on Thai fruit is dropped from 40% to between 15% and 20%.

Arguing that the reduction will allow Thai fruit to become more competitive on the local market, the country also sought approval to export new varieties of fruit directly to several Chinese districts, according to Smarn Ophaswongse, the chamber's vice-chairman.

There is currently a vast oversupply of Thai fruit, and producers are hoping that increased exports will ease the market and bring the country up to the pace of international competitors.

In a bid to resolve the situation, Chinese officials have proposed trading durians for Fuji apples that are grown in China. The Thai Trade Promotion Office has also focused on raising the profile of Thai fruit in foreign countries with increased promotion.