Clif Bar has relaunched the Luna range as gluten-free

Clif Bar has relaunched the Luna range as gluten-free

Clif Bar, maker of nutritional bars, has announced that its entire portfolio of Luna bars is to be relaunched as gluten-free in the US.

Luna, which is directly marketed to women, had launched its first gluten-free option in 2010 - Luna Protein, which Clif said was "immediately embraced by the gluten-free community".

The firm has been working on shifting its full Luna product portfolio to gluten-free.

"We recognise that some women were not able to enjoy Luna bars because of gluten sensitivities or celiac disease," said Tara DelloIacono Thies, manager of nutrition strategy for Luna. "We're thrilled that we can now share our bars with all women."

Bars are available at retailers nationwide at an RSP of US$1.39.

Show the press release

EMERYVILLE, Calif.--(BUSINESS WIRE)-- LUNA®, the maker of the Whole Nutrition Bar for Women, today announced it is taking the entire LUNA family gluten free, and introducing a new flavor, Chocolate Cupcake, to the portfolio. The new bars will still provide women the same great taste and nutritional benefits they have come to know and love, but now are gluten free.

“We recognize that some women were not able to enjoy LUNA bars because of gluten sensitivities or celiac disease,” said Tara DelloIacono-Thies, Registered Dietitian and manager of nutrition strategy for LUNA. “We’re thrilled that we can now share our bars with all women - it’s just one more reason to fall in love with LUNA.”

In 2010, LUNA introduced its first gluten free option, LUNA Protein, which was immediately embraced by the gluten free community. Since then, LUNA has been on a two-year journey to make the transition to an entirely gluten free portfolio, taking care to preserve the bar’s taste, quality and nutrition, and ensuring the ingredients meet Clif Bar & Company standards.

“The gluten free ingredients in our new bars are sourced from our trusted farm suppliers,” explained DelloIacono-Thies. “We work closely with our suppliers to ensure that we are sharing the highest quality products with our consumers.”

Original source: Clif Bar