Cloetta set for pick-and-mix deal in Sweden

Cloetta set for pick-and-mix deal in Sweden

Cloetta is set to run the pick-and-mix stands at Sweden's second-largest grocer, Coop.

The confectionery giant has signed a letter of intent to work with Coop. A final agreement is expected to be finalised during the third quarter.

Cloetta succeeds Sweden-based Candyking as the manager of the stands, a spokesperson for Cloetta said today (4 July).

Cloetta products were part of the range used by Candyking at Coop. The Cloetta spokesperson said the company could offer the retailer more flexibility by working with it directly. "We can change rapidly between various products if needed," he added.

Cloetta has run a Pick and Mix concept in Finland for a number of years. With Candyking's contract coming to an end, the opening was the first opportunity for Cloetta to develop a concept for Sweden, the spokesperson said. Pick and mix accounts for 30% of confectionery sales in the country.