Packaged food company ConAgra Foods has announced that Gary M. Rodkin will be the company's new president and chief executive officer and a member of its board of directors beginning 1 October.

Rodkin was most recently chairman and chief executive officer of PepsiCo Beverages and Foods North America. He will succeed Bruce Rohde the current president and CEO.

"Gary Rodkin is an accomplished leader with world-class general management skills who has consistently driven strong business results throughout his career. He's built leading brands and winning teams at General Mills, Tropicana and PepsiCo. His leadership, consumer marketing skills and more than 25 years of packaged foods experience make him uniquely qualified to lead ConAgra Foods into an era of improved performance and profitable growth," said board member Steven F. Goldstone, who led the board's search committee for a new chief executive.

Goldstone himself was appointed by the board as its new non-executive chairman beginning 1 October.

"I'm very excited about the opportunity. Few packaged foods companies have as many consumer brand favourites or as much upside potential as ConAgra Foods," said Rodkin. "A lot has been accomplished in recent years to shape the company's portfolio and strengthen its business model. With that foundation, we will focus on sustainable profit growth through well-defined strategic focus and operational excellence."