Healthy Choice Simply Cafe Steamers appeal to consumers looking for simple, fresh ingredients

Healthy Choice Simply Cafe Steamers appeal to consumers looking for simple, fresh ingredients

ConAgra Foods is working to revitalise its Healthy Choice frozen food brand in the US through the introduction of Simply Café Steamers.

The frozen meal line contains "100% natural proteins", is free from artificial additives and is low carb, the company said.

"Our consumers are always looking for healthy yet delicious meal options and they're showing a growing interest in foods with real, simpler ingredients," said Kat Hrabovsky, senior brand manager. "Simply Café Steamers deliver the taste, texture and flavour benefits of steaming, but with 100% natural protein, and absolutely no artificial ingredients."

The Simply varieties are an extension of the brand's Café Steamers line, which features a steaming basket to maintain "freshness".

Simply Café Steamers consists of eight varieties: Meatball Marinara, Chicken Fried Rice, Lemon Herb Chicken, Chicken Pasta Primavera, Grilled Chicken & Broccoli Alfredo, Chicken & Vegetable Stir Fry, Southwestern Style Chicken and Grilled Chicken Pesto & Vegetables.

Healthy Choice Simply Café Steamers are available at grocery stores nationwide for the suggested retail price of US$3.29.