ConAgra Foods has launched a new snack line under its Life Choice brand

ConAgra Foods has launched a new snack line under its Life Choice brand

ConAgra Foods has launched the Delight Bites snack treat range under its Life Choice brand.

The puffed, multi-grain snack targets the "health-conscious" consumer looking for an on-the-go treat.

Variants include Sea Salt, Parmesan Garlic & Herb and Aged White Cheddar, Sweet & Tangy BBQ, Cinnamon & Brown Sugar or Caramel & Sea Salt.

A 24-piece serving comprises 130 calories and claims to contain 40% less fat than potato chips.

"Consumers are looking for guilt-free snacks that don't sacrifice taste," said Julie Burns, senior brand manager for ConAgra Foods private brands snacks.

Delight Bites are available at Walmart stores across the nation. All six flavours are served in 5-oz. bags for a suggested price of US$2.48.

Show the press release

MAHA, Neb., Aug 26, 2014 (BUSINESS WIRE) -- Life Choice, a brand of ConAgra Foods, Inc. CAG, -0.75% has introduced Delight Bites, a puffed, multi-grain snack that’s light, crispy and loaded with taste. Available in six tasty flavors, Delight Bites are the ideal treat for the health-conscious consumer seeking a flavorful salty snack that’s easy to love anytime, anywhere.

Whether your cravings are savory or sweet, Delight Bites have the perfect flavor for you. Choose from Sea Salt, Parmesan Garlic & Herb and Aged White Cheddar, Sweet & Tangy BBQ, Cinnamon & Brown Sugar or Caramel & Sea Salt. Each combines a light and airy texture with a satisfying crunch.

Great flavor isn’t the only reason to reach for Delight Bites. With 130 calories per 24-piece serving and 40 percent less fat than potato chips, Delight Bites are a snack you can enjoy every day. Each serving also includes 6 grams of whole grains but 0 grams of trans fats and no cholesterol. A recent survey found that consumers were enthusiastic about the new offerings; 90 percent said they liked Delight Bites while 83% would recommend Delight Bites to a friend.

“Consumers are looking for guilt-free snacks that don’t sacrifice taste,” said Julie Burns, senior brand manager for ConAgra Foods private brands snacks. “With six different Delight Bites varieties, there’s an option for everyone. We’re proud to offer these delicious snacks and we’re sure consumers will love them.”

Delight Bites are available at Walmart stores nationwide. All six flavors are served in 5-oz. bags for a suggested price of $2.48.

Original source: ConAgra Foods