US packaged foods company ConAgra has announced two new organic products to be launched under its Hunt's and Orville Redenbacher's brands.

Hunt's Organic tomatoes and Orville Redenbacher's Organic Microwave Popcorn are aimed at American families looking to improve their eating habits and well-being by making changes to their family's daily menus, the company said.

"Our research shows Americans today want greater variety of good food choices to help them as they shop and prepare meals to satisfy their individual needs and tastes. Many are looking to improve their family's diets by taking small, sensible steps, not wholesale change," said Dr. Pat Verduin, senior vice president and director, Product Quality and Development, ConAgra Foods.

"For a growing number, this means including organic products as a quality, wholesome part of their family's daily menu. We're committed to offering consumers and retailers more great-tasting, convenient organic choices from brands they trust," Dr Verduin said. "Representing about 2% of U.S. grocery receipts, organic foods are moving from niche to mainstream market status, with annual sales growing by 20% in recent years," the company said. "Estimated consumer purchases in 2007 will be $30 billion, up from $10.4 billion just two years ago."

"There's a growing segment of young families who buy or would consider buying organic versions of the foods they already eat, but prefer sticking with the quality of the brand names they trust," said Valerie Sheppard, vice president, Brand Marketing, Hunt's. "At Hunt's, we have five generations of expertise in providing families with quality tomatoes. The introduction of Hunt's Organic reflects our commitment to providing an even greater variety of choices to satisfy their mealtime needs."

"Parents are always looking for nutritious snacks for kids," said Dan O'Connor, brand director, Orville Redenbacher's. "If they can find a fun and easy way to introduce organic foods into their family's diets - especially with a snack-like popcorn that their kids love - it's a perfect scenario."