Plant-based dairy, personalisation, flavours seen as key trends

Plant-based dairy, personalisation, flavours seen as key trends

Plant-based dairy products are growing in popularity within the Asia Pacific as consumers turn to environmentally-friendly options, research shows.

A fourth-quarter survey by London-based data and analytics firm GlobalData showed 32% of people in the Asia-Pacific region are influenced by issues relating to ethics, the environment, and social responsibility when purchasing items, elevating products made from plants to the "centre stage".

Puneet Dubey, a consumer director at GlobalData, has pointed to key trends around innovation in the dairy sector this year, namely plant-based, "fascinating" flavours and personalisation.

"From shifting focus to value-added products to greater focus on transparency and traceability to building consumer's trust and brand loyalty, the dairy sector in Asia Pacific has undergone a significant transformation over the past decade and it continues to evolve," Dubey said.

In terms of flavours, the data showed 24% of consumers in the Asia Pacific like to experiment with new dairy products. 

"This has opened up opportunities for brands to explore more fascinating dairy flavours and retool their product portfolios with unusual, experiential twists to make them more appealing," according to Dubey.

She also said dairy product manufacturers are catering more and more to personal dietary preferences when launching new products, especially in the free-from categories.

"Buying smart is one of the concepts underlying this trend, as lifestyles evolve to become less routine and more on-the-go products that can deliver multiple benefits or save time and money are likely to have high appeal," Dubey explains.

GlobalData's survey showed 29% of consumers put personalisation at the forefront when making a product purchase. 

"Against this backdrop, dairy manufacturers are launching products tailored to consumers' needs, which includes health and dietary requirements, pack-size preferences, and product claims such as free-from, less sugar and added nutrients."