Butter and milk consumption is on the decline as UK consumers strive to eat more healthily, but luxury ice-cream is still on the menu. New research from Datamonitor finds that despite set backs such as foot and mouth disease, the future of the UK dairy industry looks bright with the market value set to grow from a value of £7.5bn (US$11.8bn) in 2001 to £8bn in 2006. Competition from alternative breakfast and cereal bars, and the increasing availability of dairy-free milk products, will lead to natural cheese overtaking liquid milk as the leading dairy sector by 2006.