Bristol-based CountaClaim has developed an online cross-industry complaint database, which it says will enable food and drink manufacturers in the UK to make better-informed decisions about how to deal with consumers' complaints. The database will store the details of complainants, so that companies will be able to discover their complaint history and identify consumers who complain repetitively. Companies will subscribe to the service, and submit the complaint they have received to CountaClaim, where it will be validated before entering the central database itself. Alternatively, subscribers can search the database first hand via the Internet.