Criterion Incorporated has been tapped to help food giant McKee Foods Corporation create the perfect mix in its workforce and meet its Affirmative Action obligations.

McKee, which has multiple facilities in the Southeastern U.S., will integrate Criterion's Affirmative Action Management System(TM) (CAAMS) software into its current Human Resources Management System. Criterion provides a full range of integrated HR planning software products and services that help HR professionals enhance the effectiveness of their workforce.

According to Marcia Jones, Ph.D., Chief Operating Officer at Criterion, "Building and reporting on the success of an Affirmative Action program require a deep understanding of both HR issues and governmental regulations. CAAMS provides a great Affirmative Action recipe that is an excellent guideline for companies that need to spice up the diversity of their workforce. While preventing potentially costly allegations and fines for noncompliance is certainly an important objective, the competitive advantage that a diverse workforce provides is of even greater importance. Organizational diversity is essential to the success of a market-driven, innovative company like McKee Foods."

McKee Foods Corporation, best known for its line of Little Debbie® snack cakes, is headquartered in Collegedale, Tenn., with facilities in Gentry, Ark., and Stuarts Draft, Va. Little Debbie, America's leading snack cake brand in unit sales, helps generate annual sales of approximately $860 million for McKee Foods.

"We rely on HR software to facilitate recordkeeping and speed up business processes," said Ms. Marie Harbour, Corporate EEO Manager for McKee Foods. "After realizing our existing HRMS services did not provide the functionality we needed, the challenge was finding Affirmative Action software that was functional, reliable, as well as compatible with our current provider. We chose CAAMS to perform that critical function because Criterion has proven it can provide all the services we need, while seamlessly integrating the software to our current package."

Criterion provides a full range of Affirmative Action compliance and workforce diversity management solutions including the highly regarded CAAMS software, a 90-day Implementation Guarantee(TM), Perpetual Training(TM), and complete outsourcing for organizations that want to minimize the drain on internal resources.

"Criterion's reputation in the industry and performance during the RFP process made it clear that the company was a perfect provider for McKee Foods," added Ms. Harbour. "Criterion provides training, technical support, and system flexibility that go beyond government reporting requirements, as well as valuable help diversifying our workforce."

"By utilizing human capital in the workforce, McKee Foods is clearly at a competitive advantage in serving customers," stated Dr. Jones. "We believe CAAMS is a very cost-effective solution for McKee Foods to stay compliant with federal regulations and capitalize on diversity in their workforce."

About Criterion

Criterion has been a pioneer in the field of HR planning software, providing clients with powerful enterprisewide analytical software that turns raw data into valuable business intelligence. Software products include CAAMS(TM) (Affirmative Action Planning and Diversity Management) and WORKFORCE VISION(TM) (Succession Planning, Performance Evaluation, Competency Management and Training Administration). Criterion's business alliances include PeopleSoft, Oracle, Lawson Software, J.D. Edwards, ADP and Infinium Software. Criterion also participates in SAP America's Complementary Software Program.

Criterion Incorporated is headquartered in the Dallas suburb of Irving, Texas. Additional information about Criterion's software and services is available at 800/782-1818 or via the company's Web site at www.criterionhr.com.

WORKFORCE VISION, CAAMS, Perpetual Training, 90-day Implementation Guarantee are trademarks of Criterion Incorporated. All other services mentioned may be trademarks or registered trademarks of their respective owners.