Singapore retail leader Dairy Farm Group announced the launch of a new campaign to reward top-performing staff and courteous customers. Aptly named "We Brighten Up Your Day", the campaign will involve over 5,200 fulltime and part-time employees and 326 stores within the Dairy Farm Group in Singapore. The campaign will be carried out from 1 May to 31 July, 2002. Participating retail chains include the Cold Storage group of supermarkets, Giant hypermarkets, 7-Eleven shops, and Guardian and Photo Finish outlets.