Dairy.com, an independent, neutral Internet exchange serving the dairy industry, announced today the successful launch of its cheese-trading pilot. Seven companies have joined the Dairy.com Cheese Exchange pilot including Kraft Foods, Dairy Farmers of America, Hilmar Cheese, Land O'Lakes, Leprino Foods, Sargento Foods, and Schreiber Foods to validate the functionality of the cheese exchange prior to full industry launch. The cheese exchange is scheduled to open for the entire dairy industry in November.