Danish ingredients giant Danisco has launched Elevations 800, a new sugar alternative which it says enables dairies to produce creamy ice cream and and which can enable the production of indulgent frozen desserts for diabetics "Elevations 800 provides a niche that is not currently out there," insisted Cathy Miller, technical applications director - ingredients. "Most of the no-sugar-added products currently on the market are either no-fat or low-fat. This is a great tasting, indulgent product without the added sugar that many people need to avoid."