Two Danone brands, Actimel and Activia, topped the list of the most-promoted food brands in the UK in November, according to the latest just-food Promo Tracker.

Over 88% of Actimel SKUs on sale at Tesco, Asda, Sainsbury and Ocado were on promotion last month, data compiled by mysupermarket-insights.co.uk showed.

Activia was the next most-promoted food brand. Over 71% of its SKUs were sold at a discount in November.

Pringles, the snack brand owned by Procter & Gamble, and two owned by Premier Foods plc - Batchelors soup and Homepride cooking sauces - made up the top five brands sold most often on promotion.

Tesco was the only retailer of the four included in the Promo Tracker to reduce the number of promotions in November, although like its rivals, the average saving a customer could make per promotion rose.

The biggest jump in promotions came at Ocado. The online retailer had 13.7% of its SKUs on promotion in November, compared to 9.9%. An Ocado customer could have made an average saving of GBP1.09 when shopping with the retailer, compared to GBP0.40 in October.

Supermarket Total number of SKUs Number of Promos % of all SKUs on promo Average saving per promo
Tesco 29914 8167 27.3 £0.94
ASDA 27216 5953 21.87 £0.58
Sainsbury's 22246 5457 24.53 £1.09
Ocado 19878 2730 13.73 £1.09
Brands
Brand % of all SKUs on promo Average saving per promo
Actimel 88.3 £0.63
Activia 71.1 £0.25
Innocent 70.4 £0.6
Pringles 67.8 £0.83
Batchelors 62.5 £0.2
Homepride 62.4 £0.27
Tropicana 60.4 £0.33
Rachel's 60.4 £0.22
Pot Noodle 59.7 £0.22
Pampers 59.5 £2.04
Muller 58.4 £0.31
Ambrosia 57.8 £0.18
56.9 £0.64
Uncle Ben's 56.6 £0.35
Asda Fresh Tastes 56.1 £0.44
Lindt 55.3 £0.73
Loyd Grossman 54.9 £0.42
Green & Black's 54.6 £0.49
Colman's 54 £0.27
Fray Bentos 54 £0.47
Bassett's 53.2 £1.04
Organix 51.9 £0.23
Categories
Category % of all SKUs on promo Average saving per promo
Frozen Pizza & Breads 53.74 £0.53
Cooked, Prepared Meat & Poultry 43.41 £0.56
Yogurts 42.79 £0.27
Baby Food & Snacks 42.73 £0.19
Boxed Chocolates 40.26 £1.39
Yogurt & Milk Drinks 38.97 £0.48
Crisps 38.86 £0.5
Chilled Desserts 38.6 £0.23
Frozen Vegetarian 37.26 £0.3
Frozen Ready Meals 36.48 £0.45
Snack Meals 34.97 £0.21
Block Chocolate 34.69 £0.32
Stock, Sauce Mix & Gravy 33.17 £0.25
Sausages & Burgers 31.71 £0.47
Fresh Pizza & Chilled Bread 30.23 £0.53
Frozen Desserts & Fruit 29.97 £0.51
Packet Soup 29.84 £0.17
Desserts 29.73 £0.19
Fresh Pasta & Pasta Sauce 29.57 £0.37
Pasta Sauce 28.59 £0.36
Bassett's 53.2 £1.04
Organix 51.9 £0.23