Danone exec De Petrini will head up the APMEA region for Fonterra

Danone exec De Petrini will head up the APMEA region for Fonterra

New Zealand dairy giant Fonterra has appointed Danone executive Pascal De Petrini as managing director of its businesses in Asia Pacific, Middle East and Africa.

Fonterra said De Petrini has around 25 years of experience across the markets and in senior leadership roles at Danone.

"Pascal is a strong, strategic people leader with a proven track record in delivering significant growth as well as turnarounds in FMCG businesses," said CEO Theo Spierings. "I am delighted that we have someone of Pascal's strengths and experience joining Fonterra."

Fonterra is in a "dispute resolution process" with Danone over the botulism contamination saga.

Danone baby food on sale in China and New Zealand was pulled from shelves in August after Fonterra, a supplier of ingredients to the Dumex and Karicare brand owner, warned some of its whey protein contained an ingredient that could cause botulism.

The scare ended up being a false alarm but, as well as Fonterra suffering recalls across Asia, customers including Danone and Abbott Laboratories pulled products.

De Petrini takes over from acting MD Johan Priem next month. Mark Wilson had held the role previously but indicated his intention to leave Fonterra in April.

Once De Petrini has taken up the role, Priem will take over the development of Fonterra's food safety and quality plans, as well as support the globalisation of its CSR and sustainability programmes.

Show the press release

FONTERRA APPOINTS NEW MANAGING DIRECTOR OF ASIA PACIFIC, MIDDLE EAST AND AFRICA (APMEA)  

Fonterra Co-operative Group Limited announced today the appointment of Pascal De Petrini as Managing Director of its Asia Pacific, Middle East & Africa (APMEA) business unit.

The APMEA business unit comprises all of Fonterra’s consumer operations across Australia, New Zealand, Asia, the Middle East and Africa. Mr De Petrini will join Fonterra at the beginning of November and takes over from Johan Priem who has been Acting Managing Director APMEA since May.

Fonterra CEO Theo Spierings said, “Pascal is a strong, strategic people leader with a proven track record in delivering significant growth as well as turnarounds in Fast Moving Consumer Goods (FMCG) businesses. He has more than 25 years’ experience across the markets of APMEA and in senior leadership roles at Danone which will greatly benefit our consumer, nutritional and foodservice growth in Asia. I am delighted that we have someone of Pascal’s strengths and experience joining Fonterra.

“Johan Priem will continue to lead the Asia, Middle East and Africa regions until the New Year and will then take over the development of our approach to Food Safety and Quality as well as support the globalisation of our Corporate Social Responsibility and Sustainability programmes. I would like to thank Johan for his leadership of the APMEA business over the past few months and look forward to his continuing leadership for a critical part of our business going forward.

“I would also like to thank Ian Palliser for the role he has played in Food Safety and Quality following our recent precautionary recall.  Ian will hand over to Johan in the next few months and begin to transition back to his normal role leading one of our strategic initiatives as previously announced in July,” Mr Spierings said.

Original source: Fonterra