Dannon is hoping to tap in to the growing premium dip market with the launch

Dannon is hoping to tap in to the growing premium dip market with the launch

Dannon, the US arm of French dairy giant Danone, has extended is Oikos Greek yoghurt line with the launch of a line of dips.

Oikos Greek Yoghurt Dips are available in 12oz containers in four variants: French Onion; Roasted Red Pepper; Vegetable & Herb; and Cucumber Dill.

Dannon says is hoping to tap in to the growing premium dip market with the launch, a category it says is on the up due to its nutritional advantage over dairy dips.

The line is designed to be eatev with raw veggies, crackers, pita chips, and potato chips.

Made with real Greek yoghurt, the range has an RRP of US$2.99 per item.