• Danone launches Activia Breakfast Pots in UK
  • Available in three variants
Danone said it is hoping to increase the consumption of yoghurt as a breakfast option through the launch

Danone said it is hoping to increase the consumption of yoghurt as a breakfast option through the launch

Danone has entered the UK breakfast category with a launch under its Activia yoghurt brand.

The Activia Breakfast Pots comprise a yoghurt with separate topper of granola clusters. The 160g pots are available in three variants: Vanilla, Peach and Hint of Honey.

Danone said it is hoping to increase the consumption of yoghurt as a breakfast option through the launch.

Show the press release

Brand new for July 2012, Activia has launched the Activia Breakfast Pot - a great breakfast product for busy women. Activia Breakfast Pots are the perfect combination of low fat creamy yogurt with a separate topper of extra crunch granola clusters for a great breakfast experience. Tasty and crunchy, the 160g Activia Breakfast Pots come in three different flavours, and should be consumed as part of a balanced breakfast.

The flavours, Vanilla and Clusters, Peach and Clusters and Hint of Honey and Clusters are available from July 1st 2012 in all large supermarkets RRP 99p.

Marianne Koch, Senior Brand Manager at Activia, said: "Breakfast is the biggest meal occasion in the UK. Yet, only five per cent of breakfast features a yogurt***. This is why we have launched Activia Breakfast Pots, alongside Activia Pouring Yogurt that we launched 18 months ago, to help grow the category and root yogurt into the breakfast occasion. Consumer research also shows us that many people skip breakfast, so we wanted to offer a delicious, tasty and crunchy breakfast product that is full of Activia goodness."

Launch dates:
Sainsbury's and Morrisons 1st July 2012
Tesco 2nd July 2012
Waitrose 16th July
ASDA 20th August

Original source: Danone UK