Danones Happy Family added to ranges

Danone's Happy Family added to ranges

Happy Family, Danone's US organic baby food business, has launched a range of pouches and a line of wafers as it builds its portfolio of convenient and health-focused products.

The company has developed Happy Tot Fiber & Protein pouches, which it said will help parents provide a recommended daily dose of fibre and protein.

Happy Baby Teethers are organic "teething" wafers that serve as a snack as babies start to feed themselves.

The pouches come in two combinations of flavours - pear, blueberry and spinach, plus pear, raspberry, butternut squash and carrot - and have a suggested retail price of US$1.59 a pouch.

The wafers will hit the market later this month in two flavours - banana and sweet potato, as well as blueberry and purple carrots. They are sold in boxes of 12 wrapped packs of two, at a suggested price of US$3.99.

Happy Family also added flavours to its Stage 2 Happy Baby pouches and to its Happy Baby 4 Packs meal packs.

Danone bought a 90% stake in Happy Family last year, a deal that saw the French group enter the US baby food market.

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Happy Family™ Expands Line of Organic Baby and Toddler Products

Leading Organic Food Brand Announces Two Innovative Products and Introduces New Unique Flavor Combinations


September 15, 2014 09:05 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Happy Family, a leading organic food brand delivering optimal nutrition for babies, toddlers and beyond, is continuing its mission to bring the best nutrition possible by introducing two new and innovative products to its portfolio: Happy Tot™ Fiber & Proteinpouches and Happy Baby Teethers. In addition, the brand has expanded its selection of Happy Baby Homestyle Meals with two new varieties as well as enhanced its lineup of convenient Happy Baby 4 Packs.

“At Happy Family we continue to innovate by providing new flavor and ingredient combinations that are enhanced with vitamins, minerals and nutrients to provide enlightened nutrition for every stage of a child’s life”

“At Happy Family we continue to innovate by providing new flavor and ingredient combinations that are enhanced with vitamins, minerals and nutrients to provide enlightened nutrition for every stage of a child’s life,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “As an on-the-go mom, I’m delighted we now have more options to ensure that our little ones have a nutritious start, paving the way for healthy development.”

Happy Tot Fiber & Protein pouches are a new range of organic fruit and vegetable pouches that feature three grams of fiber and 3 grams of protein, essential for growing kids, but oftentimes challenging for parents to get into their child’s diet. Developed specifically with toddler nutritional needs in mind, the fiber and protein found in the new pouches help toddlers feel full, and provide children with the recommended daily dose for optimal growth and development. Available in two delicious ingredient combinations – Pear, Blueberry & Spinach and Pear, Raspberry, Butternut Squash & Carrot – Happy Tot Fiber and Protein pouches are sold individually for a suggested retail price of $1.59 per pouch.

Gluten free and easily-dissolving, Happy Baby Teethers are organic teething wafers that serve as a delicious snack for babies starting to self-feed. The perfect mess-free first snack for Baby’s developing gums, Happy Baby Teethers are available in two varieties:Banana & Sweet Potato and Blueberry & Purple Carrots. Soothing and flavorful, each gentle wafer is made with non-GMO fruits and vegetables. Happy Baby Teethers will be available nationally in boxes of 12 individually wrapped 2-packs beginning September 28th with a suggested retail price of $3.99 per package.

Providing a flavorful and fun way to eat grains, Apple, Raspberry, Amaranth & Kale and Banana, Plum, Sweet Potato & Oats Happy Baby Homestyle Meals, are the newest addition to the popular line of Stage 2 Happy Baby pouches. The new varieties feature a simple combination of organic fruits, veggies and grains, which are specially formulated for babies who are ready to move beyond starting solids. Perfect for children six months and up, each pouch satisfies and develops budding palates. Happy Baby Homestyle Meals are sold individually for a suggested retail price of $1.49 per pouch.

Mom’s favorite Happy Baby 4 Packs are now available in the following Happy Baby Simple Combo varieties – Apple, Spinach & Kale andPumpkin, Apple, Peach & Cinnamon. Made with only the best organic fruits and vegetables, each all-star pack helps provide a balanced diet for growing babies and features some of the most popular flavor combinations. Available four pouches per sleeve, Happy Baby 4 Packs are available for a suggested retail provide of $5.49 per package.

These new products, available in Target and Whole Foods stores nationwide as well as online at Amazon.com, join Happy Family’s line-up of over 90 delicious meals and snacks. The brand’s offerings are made from non-GMO ingredients that are grown without the use of synthetic pesticides or chemical fertilizers. They are made without artificial flavors or synthetic coloring and contain extra nutrition through plant-based DHA, choline and other important vitamins.

Original source: Happy Family