Stonyfield targets good fat demand with Oh My Yog!

Stonyfield targets good fat demand with Oh My Yog!

Danone's US organic yoghurt unit Stonyfield is launching a layered yoghurt product, Oh My Yog!, in the market. 

The product consists of three layers: fruit, honey-infused yoghurt and cream. 

"Whole milk is part of the growing food trend of healthy fat making a comeback. Not only is it incredibly delicious - you really can't beat a layer of cream on top of your yoghurt - it's also recognised as a more wholesome kind of real food," shared Ben Angeloni, VP of marketing for Stonyfield. "We have fans ask us for full fat yoghurt every single day, and we're excited to deliver something exceptional with Oh My Yog!"

The company said the line is available in select retailers nationwide. The range consists of six 6-oz varieties for the suggested retail price of US$1.59, including Wild Quebec Blueberry, Pacific Coast Strawberry and Orange Cranberry.

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Introducing Stonyfield Oh My Yog!: Three layers of organic whole milk yogurt goodness in one stylish little cup

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LONDONDERRY, N.H., Feb. 24, 2015 /PRNewswire/ -- Stonyfield, the leading organic yogurt maker, is launching its latest innovation to the yogurt aisle with an exclamation. Oh My Yog! is made with organic whole milk and fruit, and comes in a completely unique three-layer format - fruit on the bottom, honey-infused yogurt in the middle and a decadent layer of cream on top - for an everyday indulgence made better because it's organic.

"Whole milk is part of the growing food trend of healthy fat making a comeback. Not only is it incredibly delicious - you really can't beat a layer of cream on top of your yogurt - it's also recognized as a more wholesome kind of real food," shared Ben Angeloni, VP of Marketing for Stonyfield. "We have fans ask us for full fat yogurt every single day, and we're excited to deliver something exceptional with Oh My Yog!"

Oh My Yog!, now available in select retailers nationwide, is easy to recognize in the yogurt aisle thanks to its colorfully striped Y&R Spain designed packaging that was inspired by the three layers inside. "Everything about Oh My Yog! - from its name to  its distinctive, striped packaging - reflects the experience you have when you're eating it. It's all about enjoying beautiful layers of a really delicious food," said Angeloni.

Oh My Yog! comes in 6 decadent 6-oz varieties for the suggested retail price of $1.59: Madagascar Vanilla Bean, Wild Quebec Blueberry, Pacific Coast Strawberry, Gingered Pear, Apple Cinnamon, and Orange Cranberry.

Original source: Danone