Retailing at GBP1.99 per jar, the range rolls out this month

Retailing at GBP1.99 per jar, the range rolls out this month

Duerr's says it has consolidated its position as the largest producer of peanut butter in the UK with the launch of an own-label line.

The UK jam maker says it is "flying the flag for Anglo-US relations" with the launch of its Crunchy and Smooth Peanut Butter. The products contain roasted nuts imported from the US. The line carries the American Peanut Council registered trademark.

Duerr's currently makes around 100,000 jars of peanut butter a day and will up this to 9,000 tons this year from its facility in Manchester. The company said it launched the range in response to consumer demand for the spread.

Retailing at GBP1.99 (US$3.08) per jar, the range rolls out this month.

Show the press release

 

DUERR’S GO NUTS OVER PEANUT BUTTER

Duerr’s is flying the flag for Anglo-US relations with the launch of a Duerr's branded Crunchy and Smooth Peanut Butter.

The newest members of the Duerr’s family are packed with roasted nuts imported from the United States. As a result each jar proudly carries the coveted American Peanut Council registered trademark, certifying the inclusion of genuine great-tasting US peanuts.

Retailing at £1.99 a jar, the range rolls out this month.

The newest additions to the independent spread maker’s collection consolidates Duerr’s position as the largest producer of peanut butter in the UK.

Duerr’s currently makes 100,000 jars a day and this year will produce around 9,000 tons of peanut butter from its dedicated factory in Manchester. This purpose-built factory was completed in 2011 following a £2million investment and processes 750 tonnes of peanuts every month.

Duerr’s Peanut Butter has been launched in response to consumer demand, which has seen Britons shell out more than £1million a week on the spread over the past 12 months. The market is today valued at £56million (Mintel, 2012).

Richard Duerr, Sales and Marketing Director at Duerr’s explains: “The consumption of peanut butter in the UK is at a record high. As the biggest producer of the spread in Britain, we wanted to celebrate by welcoming ‘brand’new additions to our family fold.

“We are very proud of the fact we’ve been preserving our family tradition for quality spreads since 1881. While peanut butter is not a British tradition, we will be preserving its US heritage by using only the finest ingredients sourced from our American cousins.”

-ENDS- For further information, images, logos or interviews contact Jo Cross. Email: jo@democracypr.com Telephone: 0161 881 5941 / 07972 790 834

 

Original source: Duerrs