The viaLink Company (NasdaqNM:VLNK) today announced that The Earthgrains Company will expand its use of viaLink's syncLinkSM technology to synchronize item, price and promotion data with its trading partners.

Earthgrains, the second-largest packaged bread and baked goods producer in the United States, was one of four food companies to participate in scan based trading during a successful Grocery Manufacturers of America pilot this spring that utilized viaLink's syncLink service. Earthgrains, a pioneer in scan based trading, will expand the use of syncLinkSM across its system.

"We have been an advocate of viaLink's services since July 1998," said Martha S. Uhlhorn, Earthgrains' vice president of electronic commerce and category management. "Our experience with viaLink's services has shown that syncLink helps us lower invoice discrepancies and deductions and redirect time that used to be spent resolving these issues to sales growth activities. We expect our expanded use of syncLink to lead to increased sales and profitability for Earthgrains and its trading partners. One of Earthgrains' primary e-commerce objectives is finding efficient ways to communicate with our various trading partners in a cost-effective manner. syncLink delivers this by providing a common platform upon which we can exchange data with any of our trading partners who participate on this Internet-based system. syncLink also affords significant scalability since we only map one connection to communicate with all retailers who subscribe to this service."

"Earthgrains is highly respected as a pioneer of e-commerce efforts in the consumer packaged goods and grocery space," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "Earthgrains is a forward thinking innovator in this industry whose participation in the Grocery Manufacturers of America scan based trading pilot added significant value to all participants and providers in the study. We believe the endorsement of our services by a recognized leader like Earthgrains will help viaLink continue to build momentum with both retailers and suppliers in the grocery and CPG industry. We look forward to expanding our current relationship as Earthgrains extends our services to a larger group of its trading partners."

About The viaLink Company

The viaLink Company (NasdaqNM:VLNK) is a leading provider of subscription-based, business-to-business electronic commerce services that enable food industry participants to efficiently manage their highly complex supply chain information. viaLink's core service, syncLinkSM, allows manufacturers, wholesalers, distributors, sales agencies (food brokers), retailers and foodservice operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. viaLink's additional services, which are all built on the syncLink foundation, include clearLinkSM for item movement data, distribuLinkSM for chain pricing data and sbtLinkSM for scan based trading. For more information, visit viaLink's website:

About Earthgrains

Earthgrains, with sales of $2.039 billion in fiscal 2000, operates fresh-bakery and refrigerated-dough businesses in the United States and Europe. Earthgrains is the second-largest producer of fresh packaged bread and baked goods in the United States with 64 bakeries. In Europe, Earthgrains is the market-share leader for fresh packaged sliced bread, buns and snack cakes in Spain and is one of the largest producers of bread and buns in Portugal.

This release contains forward-looking statements that involve risks and uncertainties. The viaLink Company now resembles a development stage company, which has commenced its planned operations but has not yet generated significant revenues. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are Earthgrain's and other customers' continued acceptance of viaLink's syncLink service, syncLink's ability to generate increased sales and profitability for Earthgrain's and its trading partners, the extent of viaLink's anticipated operating losses and negative cash flow; viaLink's ability to attract additional financing, viaLink's dependence on its strategic alliance partners; intense marketplace competition; rapid technological change and the possible obsolescence of viaLink's service; dependence on certain key personnel and need to hire additional personnel; viaLink's inability to protect its proprietary technology; as well as other factors detailed in viaLink's filings with the Securities and Exchange Commission, including its recent filings on Forms 10-KSB and 10-QSB.