ecFood.com, a leading provider of Internet-based supply-chain solutions for the industrial sector of the food industry, announced today that it has begun a pilot program with The Pillsbury Company to help streamline its processes for purchasing food ingredients. By capitalizing on ecFood.com's technology and supply-chain capabilities, Pillsbury is optimizing its procurement infrastructure.

"ecFood.com is delighted to deploy its food-industry and supply-chain expertise at Pillsbury, a company so well-regarded in the food industry," said Dave Laukat, CEO of ecFood.com. "We were attracted to Pillsbury's forward-thinking culture and desire to boost the industry's velocity. Accordingly, this pilot with Pillsbury underscores ecFood.com's mission to deliver integrated, specially tailored supply-chain solutions to top-tier food companies seeking to raise their efficiency, competitiveness, and profitability."

As part of this initiative, ecFood.com will be providing Pillsbury an integrated suite of solutions--including consulting, supplier recruitment, eProcurement, purchaser auctions, and seller auctions--designed to enhance Pillsbury's leadership position in the industry.

Tim W. Coats, VP of supply-chain logistics at Pillsbury, said: "ecFood.com brings Pillsbury both a suite of new supply-chain solutions that reduce the costs of procuring raw materials and the neutrality that will allow us to reach new suppliers and customers, and increase revenues through a new channel."

About ecFood.com

ecFood.com is a leading provider of Internet-based supply-chain solutions for the global industrial food sector. It provides a B2B Internet marketplace for purchasing and selling food ingredients, food-processing equipment, and food-packaging equipment. ecFood.com facilitates the exchange of these goods via demand aggregation, purchaser auctions, seller auctions, storefronts, certification services, and a product catalog.

ecFood.com received its first round of funding from Redleaf Group LLC and Swander Pace Capital , and has been named a "Company to Watch" by both BancBoston Robertson Stephens (NYSE:FLT) and Goldman Sachs (NYSE:GS). ecFood.com is based in Santa Clara (Silicon Valley), Calif. For more information, visit www.ecFood.com or call 408.566.6130.

About Pillsbury

Pillsbury is the packaged food division of Diageo (NYSE: DEO; London: DGE), one of the world's leading consumer brand companies. Pillsbury produces a range of grocery items, frozen foods, and refrigerated dough products for worldwide consumer markets, including North America, Europe, Latin America, and the Far East. The company is also a major supplier of baking and other food products to the foodservice and commercial baking industries. The company's portfolio of leading brands includes Pillsbury, Green Giant, Old El Paso, Haagen-Dazs, Progresso, Hungry Jack, and Totino's.