ecFood.com (www.ecFood.com), the first company to provide Internet-based supply chain solutions for the industrial food sector, conducted several auctions for global food company, The Pillsbury Company. Auctions for dried egg yolks, pasta, freight, and Maintenance, Repair & Operations (MRO) items where transacted simultaneously, using ecFood.com's proprietary purchasing system.

"Pillsbury is eager to learn more and increase the use of e-auction tools to boost purchasing efficiency, " said Alfred Chan, esourcing/Logistics and Strategic Sourcing for Pillsbury. "ecFood.com successfully employed sophisticated technology, food industry know how and excellent communication throughout the auction process. We are pleased with this new way of doing commerce."

ecFood.com trained over 35 suppliers in preparation for the auctions. During the auctions, ecFood.com acted as an independent host and managed the process. The company successfully sourced the items, enlisted the suppliers and established fair market price while meeting Pillsbury's high standards of quality and consistency. These recent auctions are part of a series to be conducted by ecFood.com for The Pillsbury Company.

"We are pleased to have The Pillsbury Company return for the second time as an ecFood.com auction client," said Dave Laukat, CEO of ecFood.com. "The industrial food sector is increasingly adopting the use of the Internet as a purchasing tool. Our proven systems, industry knowledge and commitment to tailoring services to each client, has brought significant savings to company's such as The Pillsbury Company."

About ecFood.com
Headquartered in Santa Clara, CA, ecFood.com's Internet purchasing solutions for the industrial food sector are based on scalability, efficiency and optimization of a purchasing system. In addition to purchaser auctions, the company offers consulting, specification management, demand aggregation, seller auctions, storefronts, certification services, and a product catalog. Advantages and savings realized by ecFood.com clients include: large purchaser networks; lower transaction costs; faster direct access to competitive information; anonymity and security, and increases convenience, speed and quality.

Forbes Magazine recently recognized the company as "Best of the Web" for B2B sites in the food industry. In addition, BancBoston Robertson Stephens (NYSE:FLT), PaineWebber and Goldman Sachs (NYSE:GS) have all named ecfood.com a "Company to Watch."

ecFood.com is headquartered in Santa Clara (Silicon Valley), California. For more information, visit www.ecFood.com or call 408.566.6130.

About The Pillsbury Company
Pillsbury is the packaged food division of Diageo (NYSE: DEO; London: DGE), one of the world's leading consumer brand companies. Pillsbury produces a range of grocery items, frozen foods, and refrigerated dough products for worldwide consumer markets, including North America, Europe, Latin America, and the Far East. The company is also a major supplier of baking and other food products to the foodservice and commercial baking industries. The company's portfolio of leading brands includes Pillsbury, Green Giant, Old El Paso, Haagen-Dazs, Progresso, Hungry Jack, and Totino's.