ecIndustries, a leader in providing web-based purchasing solutions for the industrial food sector, announced today that it will launch ecDairy.com, a dedicated site focused on servicing the U.S. dairy industry. Scheduled to go live at the end of October 2000, ecDairy.com will feature ecIndustries' established proprietary online purchasing tools and solutions adapted to meet the needs of the dairy industry. The company's suite of proprietary purchasing solutions have been tested and proven on ecIndustries' primary business-to-business marketplace, www.ecFood.com.

"Because of our demonstrated expertise through ecFood.com, our company can provide online solutions to this fragmented market immediately," said Dave Laukat, CEO of ecIndustries. "ecDairy.com will be an independent, neutral site where the power of the internet will assist the dairy industry in doing business more efficiently and cost effectively."

A few of the key functions to be included on ecDairy.com are commodity exchanges, supply chain management tools, product specifications, demand aggregate auctions, logistics coordination and supplier recruitment. ecDairy.com will provide an effective avenue for the dairy industry to manage operating costs and inventories because of increased buyer and seller communication.

"We originally funded ecIndustries with a plan to deliver solutions that help optimize the purchasing supply chain for a variety of vertical sectors in the food manufacturing industry," said George Hoyem, Managing Director of Redleaf Group's San Francisco-based NetHub. "The dairy industry is huge, fractured and a perfect target market for the solutions ecDairy.com will be delivering to the marketplace."

About ecIndustries

Headquartered in Santa Clara (Silicon Valley) California, ecIndustries is the parent company of ecFood.com, an independent web-based solution for the food industry, and ecDairy.com, an independent auction site for the dairy industry. Using a proprietary methodology purchasing system, ecIndustries' sites provide purchaser auctions, specification management, demand aggregation, seller auctions, storefronts, certification services, and a product catalog. Advantages and savings realized by the ecIndustries' clients include: large purchaser networks; lower transaction costs; faster direct access to competitive information; anonymity and security; and increased convenience, speed and quality. For more information, call 408.566.6130.

About Redleaf Group

Redleaf Group (www.redleaf.com) is a technology operating company that leverages a powerful digital GRID (Global Resource for Internet Development) and provides services and capital to create technology companies and communities. Redleaf Group provides its partner companies with strategic counsel, capital and operational support from a team of seasoned professional managers whose specialties include finance, engineering, product development, systems integration, marketing and human capital management. These capabilities are offered to partner companies through Redleaf Group's GRID in offices throughout the United States, Europe and Asia.

Established in December 1999, Redleaf's strategic investors include Safeguard Scientifics (NYSE:SFE), Novell (Nasdaq:NOVL), VentureBank@PNC, Mellon Ventures, Inc., and Hewlett-Packard (NYSE:HWP).