Electricfood.com www.electricfood.com, a convenient, easy-to-use Web site featuring thousands of unique specialty foods, recipes and cooking tips, today announced two new key partnerships with the online sites of Omaha Steaks www.omahasteaks.com and Rocky Mountain Chocolate Factory www.rmcf.com

"Our recent agreements with Omaha Steaks and Rocky Mountain Chocolate Factory's online entities, omahasteaks.com and rmcf.com, indicate the tremendous appeal electricfood holds," said Michael Hurwitz, President of electricfood. "The agreements provide a mutually beneficial link through which electricfood and our partners can share content, products, technology and consumers."

Omahasteaks.com

The partnership between Omahasteaks.com and electricfood is one that will surely enhance the "flavor" of both e-commerce sites. Electricfood will play host to a variety of Omaha Steaks' products on its site and Omahasteaks.com will take advantage of electricfood's "Ready Recipe Shop" technology to create unique recipes for parties from 2 to 200. Both sites will participate in co-promotional advertising opportunities.

"Omahasteaks.com is very excited about our partnership with electricfood," said Jim Paschal, President of Omahasteaks.com. "People who love to entertain will really enjoy Electricfood's Ready Recipe Shop feature and the specialty ingredients the site offers."

rmcf.com

The World's Chocolatier(TM), Rocky Mountain Chocolate Factory's Web site, www.rmcf.com, and electricfood will share in a bricks-to-clicks partnership that will feature each other's products and co-branded promotions on their respective Web sites.

"We are extremely pleased to establish this partnership with electricfood," stated Joey Cusenza, Director of Sales for Rocky Mountain Chocolate Factory. "We are eager to work together to build a strong Internet relationship to benefit both companies' Web sites and our loyal customers!"

The links between electricfood, Omahasteaks.com and rmcf.com will be live within the next six weeks.

About Electricfood.com

Electricfood is the first and only online specialty food site to combine the brick-and-mortar infrastructure of an offline supermarket with the choice, content and convenience found only online, bridging the gap "Between Everyday and Gourmet." Customers can enjoy an innovative selection of merchandise through an easy-to-use interface, and exclusive articles, recipes and cooking tips. Headquartered in Los Angeles, CA, elecricfood is a subsidiary of Hy-Vee, one of the largest employee-owned retail corporations in the Upper Midwest.

About Omahasteaks.com

Omaha Steaks first went online in 1991. By 1994 response to the online services had been so overwhelming that a Web site was created. Today, Omaha Steaks and Omahasteaks.com continue market leadership by offering excellent customer service, great pricing and an excellent variety of selections through the convenience of the Internet.

About Rocky Mountain Chocolate Factory

Originally located in a tiny 800-square foot space above a bakery, Rocky Mountain Chocolate Factory's 53,000-square foot office and manufacturing facility now produces over two million pounds of candy each year. Today, there are over 230 Company-and-independently owned Rocky Mountain Chocolate Factory stores throughout the United States, Canada and the Middle East. The company's delicious chocolates can be purchased on its Web site, www.rmcf.com.