Eroski has launched a value private label called Eroski basic

Eroski has launched a value private label called Eroski basic

Spanish grocery retailer Eroski has launched a value private-label called Eroski basic.

The range will consist of some 200 products including basic ambient foods, fresh produce and cleaning products. The company said the line is backed by the retailer's "quality standards" and do not incorporate trans-fats and provide traffic light nutrition labelling.

The company said the range caters to customer needs, helping them to "exercise maximum savings" and that the range will save consumers more than EUR24m (US$33.3m) in the remainder of the fiscal year, which ends in January.

Eroski commercial director Amable Galan said: "Given the current crisis situation and particular price sensitivity among Spanish consumers, we have launched this range to cater to their interests in quality and price."