The European Food Information Council (EUFIC) believes that the Internet is an essential medium for gaining the attention of young consumers and has now developed to entertain and educate children and adolescents abut nutrition.

The website is designed for diverse users from across Europe, being multilingual, and aims to provide plenty of visual and aural stimulation while getting the message across.

Annette Jung, director general of EUFIC explains: "We want to enhance people's awareness of the very active role they themselves play in choosing a well-balanced, healthful diet that is safe to eat. With we aim to communicate this message to children and teenagers."

"We are very proud of this innovative and wonderful new site."

Check out the new site at: