The European Candy Group has acquired sugar-free confectionery maker, Sula

The European Candy Group has acquired sugar-free confectionery maker, Sula

Dutch confectionery firm The European Candy Group has acquired Misa Deutschland, the holding company of sugar-free confectionery manufacturer, Sula.

The European Candy Group, the holding company of Continental Candy Industries, said it intends to invest in "innovation and growth" at Sula to "accommodate the current and future requirements of its pan-European customer base."

It added its ambition is to expand its position in the private-label and contract manufacturing market in western Europe. The value of the transaction was not disclosed.

In November, The European Candy Group acquired a plant in Boizenburg in northern Germany, formerly owned by confectioner Trolli, in another move to grow its private-label production in Europe.

The deal for Sula means The European Candy Group has five production plants in the Netherlands and Germany.

The European Candy Group is backed by Bencis Capital Partners, a private-equity firm with offices in Belgium and the Netherlands.


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