The European Candy Group has acquired sugar-free confectionery maker, Sula

The European Candy Group has acquired sugar-free confectionery maker, Sula

Dutch confectionery firm The European Candy Group has acquired Misa Deutschland, the holding company of sugar-free confectionery manufacturer, Sula.

The European Candy Group, the holding company of Continental Candy Industries, said it intends to invest in "innovation and growth" at Sula to "accommodate the current and future requirements of its pan-European customer base."

It added its ambition is to expand its position in the private-label and contract manufacturing market in western Europe. The value of the transaction was not disclosed.

In November, The European Candy Group acquired a plant in Boizenburg in northern Germany, formerly owned by confectioner Trolli, in another move to grow its private-label production in Europe.

The deal for Sula means The European Candy Group has five production plants in the Netherlands and Germany.

The European Candy Group is backed by Bencis Capital Partners, a private-equity firm with offices in Belgium and the Netherlands.

----

just-food has this week published research into the factors that will drive M&A in the food industry from now and into 2018.

The full report will be available from just-food in mid-February. However, those who take out an annual subscription to just-food before 31 January 2016, at a 35% discount on standard pricing, will receive free copies of both 'Drivers of Food Industry M&A' and another recent report, 'How Brands Can Win in Online Grocery', which was written by Professor David Hughes, Emeritus Professor of Food Marketing at Imperial College London and Miguel Flavián. To take advantage of this offer click here.