Manor Bakeries is reportedly investing £8m (US$14.9m) to relaunch the Mr Kipling brand. The UK cake brand Mr Kipling is to undergo a £8m relaunch in the UK to keep up with changing consumer demands, according to a mad.co.uk report. The campaign, which runs from January 17 until early April, emphasises the brand's heritage and expertise in baking cakes. The brand aims to capitalise on consumers' desire for authenticity and quality.