Manor Bakeries is reportedly investing £8m (US$14.9m) to relaunch the Mr Kipling brand. The UK cake brand Mr Kipling is to undergo a £8m relaunch in the UK to keep up with changing consumer demands, according to a mad.co.uk report. The campaign, which runs from January 17 until early April, emphasises the brand's heritage and expertise in baking cakes. The brand aims to capitalise on consumers' desire for authenticity and quality.
UK: Manor Bakeries: exceedingly good adverts? (COMMENT)
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- The UK snack-bar market during Covid-19
- China becomes Nestle's problem child
- Will Danone 2021 predictions placate critics?
- Where is UK snack-bar market headed?
- Can plant-based cheese come of age?
News
- Danone makes change at top amid investor pressure
- US investment firm Artisan renews Danone attack
- Danone moves to sell stake in Chinese dairy firm
- Maple Leaf takes action on plant-based brands
- Beyond Meat hails fast-food deals but shares fall
Market research
- Meal Kits (Prepared Meals) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Bangladesh In-depth PEST Insights
- Condiment Sauces (Seasonings, Dressings & Sauces) Market in Germany - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Soups in the United States
- Greece In-depth PESTLE Insights
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
