This Christmas shoppers will have the chance to order a traditional fresh free range turkey direct from their local farm when they do their supermarket shopping.

Local farmer, John Baldwyn, has struck a deal with Somerfield to supply it with his traditionally reared and produced birds to 45 stores across the Cotswolds.

All the turkeys are reared at Top Farm, Hidcote Boyce near Chipping Camden and have received the 'Golden Promise' accolade from the Traditional Farmfresh Turkey Association.

The birds are reared in natural light and fed on cereals with no animal protein and free from antibiotics and growth promoters. They are grown slowly to full maturity and prime condition. The birds are then humanely slaughtered, dry-plucked and hung on the farm for a minimum of seven days to mature and develop the natural flavours unique to this type of traditional production.

John Baldwyn said: "Somerfield is taking an important stand in supporting local farmers and giving us a chance to prove that we have a product that customers want with the reassurance that it's local.

"Our turkeys are reared under the very best methods of production with quality feed and plenty of fresh air and light. Our practice of slaughtering and maturing the turkeys on the farm guarantees minimum stress to the birds and the best quality."


Note to Editors

For further information please contact Pete Williams, corporate press office, Somerfield Stores Ltd. on - 0117 935 6347.

SOMERFIELD'S COTSWOLD STORES

WOOTON BASSETT
BANBURY, CASTLE ST
MALMESBURY
OXFORD BENSON
BOURNE END
BOURTON ON THE WATER
ABINGDON
WALLINGFORD
DIDCOT
STRATFORD-ON-AVON
STROUD
CHIPPING NORTON
DURSLEY
EVESHAM
MARLBOROUGH
OXFORD, HEADINGTON
TETBURY
HENLEY IN ARDEN
CHELTENHAM, BISHOPS CLEEVE
GLOUCESTER, CHURCHDOWN
CHELTENHAM, CHARLTON
OXFORD - SUMMERTOWN
LEOMINSTER
TOWCESTER
GREAT MALVERN
TWYFORD
READING
WITNEY MALVERN, EDITH WALK
LEDBURY
NAILSWORTH
BRISTOL DOWNEND
BICESTER
CHIPPENHAM
HUNGERFORD
BRISTOL, YATE
SHIPSTON-ON-STOUR
CHELTENHAM, BATH ROAD
CHELT'HAM, HESTERS WAY
TEWKESBURY
PERSHORE RACECOURSE
BATH, LARKHALL
BATH, WESTON