New food standards that come into force in New Zealand in eight weeks' time will clamp down on claims such as '92% fat-free'. Food Standards Australia New Zealand (FSANZ) has become concerned that such claims mislead consumers into believing they are buying a low-fat product. "We are seeing a number of new food products being actively promoted as 93% fat-free or even 90% fat-free," FSANZ managing director Ian Lindenmayer is quoted by the NZ Press Association as saying. "This in fact means that these products are 7% or 10% fat respectively, which is not a low fat product."