Ferrerro has launched the firs Nutella confectionery product

Ferrerro has launched the firs Nutella confectionery product

Ferrero is taking Nutella into the UK confectionery category with the launch of portable snack Nutella & Go.

The line, which is already present in the US, French and German markets, targets teens and young adults and is a pack containing Nutella's hazelnut and cocoa spread and dipping sticks.

Ferrero claims Nutella & Go is the "number one selling countline product" in the US, "outselling its nearest competitor by 63%".

Boorer added the launch will "reinforce Ferrero's commitment to introducing new and innovative products".

The product will be on sale from August with a RRP of GBP0.84 (US$1.42).