UK food market consultancy Food from Britain has promoted Jane Wakeling to head of client development and appointed Kirsty Grieve as regional food and drink manager.

Grieve will now be responsible for continuing Wakeling's work to drive FFB's campaign to promote the UK's regional food and drink industry.  This programme has recently received funding for a further two years, made possible by an additional GBP2m (US$3.4m) from the Department for Environment, Food and Rural Affairs.

Wakeling was eager to become involved in the export side of the business and now leads the organisation's consulting, FFB said.  She will have responsibility for providing FFB clients with strategic and practical support to help ensure that the companies gain maximum benefit from the services offered by the Food from Britain international network.  Jane led FFB's regional support programme over the last two years, but she will now report to Simon Waring, marketing and international management director.  

Grieve will take responsibility for developing and implementing the Food from Britain strategy to achieve government growth targets for regional food and drink producers. She reports directly to Charlotte Lawson, director of UK and business services at FFB.  Joining from Sainsbury's where Grieve was latterly a product developer for dairy and bakery, her role will involve working closely with regional food and drink producers, as well as other key organisations such as English Wine Producers, VisitBritain and the Guild of Fine Food Retailers.  Like Grieve, Wakeling also arrived at FFB from Sainsburys.

"We are extremely pleased that Jane has taken the role of head of client development," said Charlotte Lawson. "We have no doubt that she will make great in-roads as she made significant progress in our regional strategy.  We're also of course delighted to have Kirsty on board. She brings with her a wealth of experience in the food and drink industry and is a welcome addition to the team."