The government-funded National Food Survey for 2000 reported that the British, on average, are spending more on unhealthy and indulgent foods. Spending on cheese, desserts and chocolate are all on the up. Indeed, Datamonitor expects these markets to continue rising through 2005, with the market for chilled desserts expected to show a particularly large jump of 27% between 2001 and then.

UK foods ($ million), by type, 2001-05

2001
2005
Cheese
2,948.5
3,000.3
Chilled desserts
531.3
674.7
Chocolate
5,796.8
6,359.7
D A T A M O N I T O R
Source: Datamonitor, 2001: "Europe Dairy 2001", "Chocolate Industry Guide"

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