Following the recent sharp decline of food sales by Israeli supermarkets, amounting to 3.9% compared with the corresponding period a year ago, food sales in October showed an increase of 2.6%. According to a report by Maariv, sales by McDonald's Israel in 2002 will reach NIS330m  (US$70.2m), similar to sales revenues in 2001. Net profit, according to Omri Padan, CEO of McDonald's Israel, will this year reach NIS10m ($2.12m).