Foodservice.com (www.foodservice.com), an online business-to-business community created for the $376 billion foodservice industry, today announced the launch of the eMarketplace, a product sourcing and procurement service free to operators and other buyers in foodservice.

The eMarketplace offers suppliers a direct channel of communication to foodservice operators through online storefronts - interactive exhibits prominently positioned within the eMarketplace that contain features like product catalogs, RFIs, a distributor locator, rebates and promotions, broker contacts, a recipe database, company news, and product sample requests.

The eMarketplace currently features a comprehensive database of over 34,000 branded and private label products utilizing a database standard endorsed by industry associations like IFDA (International Foodservice Distributors Association), and IFMA (International Foodservice Manufacturers Association). The product database contains valuable marketing information on a vast array of products, including serving suggestions, preparation and cooking instructions, nutritional information, and ingredient statements.

By providing access to an extensive product database through its foodservice community, Foodservice.com brings a one-stop destination to operators where they can access information needed to make the right decisions at the time of procurement. Operators registered within the eMarketplace can search on over 17,000 company listings and quickly send RFIs to multiple suppliers through a single message detailing purchase requirements.

"We are very excited to be offering an unprecedented service like this to the foodservice industry", says Karin Wertheim, CEO of Foodservice.com. "By placing an extensive database of products at the fingertips of operators everywhere, they'll gain faster access to product information from both manufacturers and distributors than ever before. This allows operators to spend the time saved with what really counts - their own customers."

"By building the eMarketplace on top of an online community that has been thriving for years, we are bringing real, quantifiable benefits to the foodservice community", continues Wertheim. "We are serving today's needs by providing product information to the thousands of users who visit Foodservice.com every day.

About Foodservice.com

Foodservice.com is the leading B2B e-commerce and vertical online community created specifically for the $376 billion foodservice industry. The site averages over 177,000 visits from foodservice professionals each month, making it the most active site in the foodservice industry. It's efforts in enhancing industry efficiency have been recognized through several awards presented at the National Restaurant Association's show in Chicago this week, winning "Best Industry Website", "Best Layout", and the "Easiest Site to Navigate".