Ireland becomes Frias eleventh market in Europe

Ireland becomes Fria's eleventh market in Europe

Sweden-based free-from manufacturer Fria has entered the Irish market with the launch of a range of bakery products.

A selection of Fria products are now available at Supervalu stores in the Cork region.

"We're very excited to be launching Fria in Ireland," Fria export manager Gunilla Lisspers said. "This is another testament to the growing consumer demand for our free-from products across Europe".

Fria has joined forces with local Irish distributor Healthy Free From Foods for the launch. David Buckley, MD of Healthy Free From Foods, said: "We see a big demand for Fria's products in Ireland and we're confident that the distribution chain for Fria in Ireland will increase, as people savour the quality and taste of this superb range."

In March, Fria added to its range of products available in the UK. Ireland is Fria's eleventh market. It also sells free-from lines across Scandinavia, the Benelux countries, Germany and Switzerland.

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In response to demand for its award-winning  gluten-free, milk-free and lactose-free frozen bakery products, Fria the Scandinavian market leader in the free-from field, is launching in Ireland.

A selection of Fria products are now available at Supervalu stores in the Cork region, as well as via the online store Heaven & Health  who already deliver Fria products to the greater Dublin area and discussions are underway to expand future distribution.

"We're very excited to be launching Fria in Ireland", explains Fria’s Export Manager, Gunilla Lisspers, “and this is another testament to the growing consumer demand for our free-from products across Europe”.

Fria has joined forces with local Irish distributor Healthy Free From Foods whose managing director David Buckley commented "We see a big demand for Fria's products in Ireland and we’re confident that the distribution chain for Fria in Ireland will increase, as people savour the quality and taste of this superb range."

Gráinne Denning, CEO for the Coeliac Society of Ireland, says: 
"With the prevalence of more than 1% of the Irish population having coeliac disease, we welcome new brands which add to the choices for those on a gluten free diet. Diverse product ranges such as this help coeliacs to expand and maintain their gluten free diet".

Fria is a family owned bakery that’s been developing and manufacturing quality gluten-free and dairy-free bakery products since 1996. Fria’s breads, buns, muffins and cakes are currently enjoyed across Europe in Sweden, Norway, Denmark, Finland, The Netherlands, Italy, Belgium, Germany, Switzerland, United Kingdom and Ireland. The company’s success in these territories has prompted further expansion plans within Europe for the coming year.

Fria is now available in the following Supervalu stores: 
Supervalu Hurleys, Mill Road, Midleton, Co Cork, Ryan's Supervalu Glanmire, Crestfield Centre, Glanmire, Co Cork. 
Ryan's Supervalu Grange, Grange Road, Grange, Co Cork.
Ryan's Supervalu Togher, The Lough Shopping Centre, Togher, Co Cork.

Original source: Fria