When it comes to food labeling, the term "fresh" does not necessarily mean the same as "raw," according to the National Food Processors Association (NFPA)."'Fresh' is a powerful term to describe foods, and it is clearly a word that conveys a strong message of product quality in the minds of consumers," said Regina Hildwine, NFPA's Senior Director of Food Labeling in Standards, in testimony delivered at a public meeting held by the Food and Drug Administration (FDA).