Hideki Takenouchi, MD of beleaguered dairy giant Snow Brand Milk Products (SBMP), bowed deeply at a recent press conference to apologise for the company's latest embarrassed scandal. It came to light late last month that since March last year, SBMP has extended the expiry dates on 760 tons of frozen butter from a factory in Betsukai on northern Hokkaido that was older than the 18-month limit. The