Pepsi Co subsidiary Frito-Lay has announced its intention to market reduced-fat crisps from December this year. The company will launch Lay's Reduced Fat crisps, which will have 25% less total fat and 60% less saturated fat than regular Lay's crisps. Frito-Lay will also launch Cheetos Reduced Fat snacks, which will contain 50% less total fat and 70% less saturated fat than regular Cheetos. The reduced-fat crisps are likely to cost 5-10% more than the regular versions.